The Today Show’s Matt Lauer chose two Boston craft brews to feature: Cisco Brewers and Clown Shoes Beer. Cisco is out of Nantucket, and Clown Shoes is out of Ipswich. Lauer and the rest of the Today Show crew were at Faneuil Hall for a special Boston-themed Today Show on Friday, Feb. 15. The boston.com beer blog “99 bottles” asked its readers whether Lauer chose the best Boston beers to promote during the cooking segment. One commenter asked why Blue Hills Brewery, based in Canton wasn’t included. Another commenter suggested that Ipswich and Nantucket don’t represent Boston. Others mentioned breweries closer to the hub such as Night Shift Brewing and Idle Hands Craft Ales, both in Everett, and Mystic Brewery in Chelsea.
For the full story on Matt Lauer’s toast to craft brews, check out the Storify below.
I think it’s great that such small companies are getting national recognition because a few big names like to drink craft beer. Sure, craft beer publicized on corporate television stations could be misleading and is odd to see, but I don’t most think craft brewers have any intention of using free publicity to become the next Anheuser-Busch. Then again, who knows.